Copyright, Content & Takedown Policy

What this site is

Steal Those Ads is an editorial project. I collect publicly running advertisements, sort them into archetypes, and publish them alongside my own written analysis - what the creative does, why it works, and how it can be adapted.

The ad creatives shown here are used for the purpose of commentary, criticism, and education. I don't claim ownership of any third-party creative. All trademarks, brands, and creative work remain the property of their respective owners.

Media buyer to media buyer

I have a lot of respect for the people who make these ads - I'm one of them.

If you're the advertiser, media buyer, or brand behind a creative featured here and you'd rather it wasn't shown or reviewed on this site, just tell me. I'll take it down promptly - no questions asked, no hard feelings. I'd rather lose one example than annoy a fellow buyer.

If you appear in an ad

If you're a person who appears in a creative shown here - for example, a UGC creator or model - and you'd like your image removed, contact me and I'll remove it promptly. You don't need to give a reason.

How to request a removal

Email me at anton@stealthoseads.com with:

1. A link to the page or the specific creative in question
2. A short note on who you are - the rights-holder, the advertiser, the person featured, or an authorized representative

I aim to action all removal requests within 5 business days.

Good faith

This policy exists because I want to run this project the right way. If something here is a problem for you, the fastest fix is almost always a quick email - not a lawyer. I'll always try to resolve things directly and quickly.