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Prompt Library

The ad prompting curriculum

35 lessons, ordered the way I actually build a prompt: the core engine first, then human detail, then camera and perspective.

Portrait of Anton Tokarev, media buyer and ad researcher

Written by Anton Tokarev

Media buyer, swipe-filer, ad stealer.

Module 0: The Core Engine

  1. 1Ad Layout Compositions
  2. 2The "Photorealism" Triggers
  3. 3The High-Resolution Baseline
  4. 4The Syntax Logic
  5. 5Negative Prompting

Module 1: Human Detail

  1. 1Skin & Micro-Details
  2. 2Hair & Grooming
  3. 3Expression & Gaze
  4. 4Apparel & Fabric
  5. 5Physique & Proportions
  6. 6Action & Gestures
  7. 7The Full Realism Stack

Module 2: Camera & Perspective

  1. 1Lens Logic
  2. 2Perspectives & Angles
  3. 3Composition Rules
  4. 4Optical Effects
  5. 5Camera Movement (for videos)

Module 3: Lighting (Real-World Sources)

  1. 1Natural Light
  2. 2Indoor & Practical Light
  3. 3Studio Lighting
  4. 4Realistic Shadows

Module 4: Environment

  1. 1Home Backgrounds
  2. 2Architectural Details
  3. 3Outdoor Settings
  4. 4Grounding Elements

Module 5: Texture & Grit

  1. 1Water & Liquid
  2. 2Material Wear & Textures
  3. 3Metal & Reflection

Module 6: Post-Production & Film Grade

  1. 1Film Grain & Texture
  2. 2Color Grading & Tone
  3. 3Dynamic Range & Exposure

Module 8: Text, Overlays & Ad Design Elements

  1. 1AI Text in Images
  2. 2Handwritten Text & Notes
  3. 3CTA Buttons & Badges
  4. 4Text Over Images